Marketing and method of sale for sellers
Helps you weigh the early marketing choices before you sign a listing agreement.
- Ask your agent why they suggest one method of sale over the others, and what each would mean for your property.
- Ask for each marketing line item to be listed with its cost and what it is meant to achieve.
- Good photos and a floor plan are usually worth asking about first; ask the agent to justify extras.
- Ask when the campaign would start and what happens in the lead-up to the first open home.
- Keep your lowest acceptable price to yourself and let the offers show where the market is.
Check the details. Check the listing agreement terms with your lawyer, and ask your agent for written marketing costs before you sign.
Official pages
Shortened from a Berry article first written 2026-05-16. Figures we could not check against a public source were taken out. This is general information, not advice.